GOOGLE ADWORDS MANAGEMENT, SET UP. & CONSULTING
  • Home
  • Adwords Cheat Sheet
  • Adwords Set Up
  • Adwords Traps
  • Adwords Training
Google Adwords Manager Consultant
Adwords Cheat Sheet

​
I often Teach Google Adwords Classes, So I use this "Cheat Sheet" as an outline for the training.  It's really just a list of concepts that new adwords account owners should understand.

Starting Point:
Adwords Console
Campaign + Campaign. Since the Adwords Interface has a lot of tabs, it's best to use the mantra Campaign/Campaign.
​     This means to click on the campaign tab along the top and the campaign tab on the left.


Keyword Match Types (4+1):
Broad Match (Avoid using)
+Modified +Broad +Match
“Phrase Match”
[Exact Match]
Negative

Adwords Hierarchy:
Account- All you do here is set up payment and Time Zone
Campaign- Most of your settings such as target area, device, and schedule are contained here.
Ad Group- You want lots of these!
Keyword(s)

Tools and Reports Menu:
Tools- Ad Preview and Diagnosis (Tells you if ad is running)
Reports-Predefined Reports- Basic- Search Terms Report (Finds negative Keywords)
Reports-Predefined Reports-Geographic (Where impressions and clicks are viewed or originate)

Important Concepts:
Always create multiple ads
Understand Quality Score
The website partially dictates cost
Keywords should be in ad and landing page
Never let Google make a decision
Remarketing 
​Display Network vs. Search Network
Adwords has 3 interfaces: Adwords Console, Adwords Editor, and Adwords smartphone application

John Greer
Phone or text to: (405)471-4508



Proudly powered by Weebly
  • Home
  • Adwords Cheat Sheet
  • Adwords Set Up
  • Adwords Traps
  • Adwords Training