Adwords Cheat Sheet
I often Teach Google Adwords Classes, So I use this "Cheat Sheet" as an outline for the training. It's really just a list of concepts that new adwords account owners should understand.
Starting Point:
Adwords Console
Campaign + Campaign. Since the Adwords Interface has a lot of tabs, it's best to use the mantra Campaign/Campaign.
This means to click on the campaign tab along the top and the campaign tab on the left.
Keyword Match Types (4+1):
Broad Match (Avoid using)
+Modified +Broad +Match
“Phrase Match”
[Exact Match]
Negative
Adwords Hierarchy:
Account- All you do here is set up payment and Time Zone
Campaign- Most of your settings such as target area, device, and schedule are contained here.
Ad Group- You want lots of these!
Keyword(s)
Tools and Reports Menu:
Tools- Ad Preview and Diagnosis (Tells you if ad is running)
Reports-Predefined Reports- Basic- Search Terms Report (Finds negative Keywords)
Reports-Predefined Reports-Geographic (Where impressions and clicks are viewed or originate)
Important Concepts:
Always create multiple ads
Understand Quality Score
The website partially dictates cost
Keywords should be in ad and landing page
Never let Google make a decision
Remarketing
Display Network vs. Search Network
Adwords has 3 interfaces: Adwords Console, Adwords Editor, and Adwords smartphone application
John Greer
Phone or text to: (405)471-4508
Starting Point:
Adwords Console
Campaign + Campaign. Since the Adwords Interface has a lot of tabs, it's best to use the mantra Campaign/Campaign.
This means to click on the campaign tab along the top and the campaign tab on the left.
Keyword Match Types (4+1):
Broad Match (Avoid using)
+Modified +Broad +Match
“Phrase Match”
[Exact Match]
Negative
Adwords Hierarchy:
Account- All you do here is set up payment and Time Zone
Campaign- Most of your settings such as target area, device, and schedule are contained here.
Ad Group- You want lots of these!
Keyword(s)
Tools and Reports Menu:
Tools- Ad Preview and Diagnosis (Tells you if ad is running)
Reports-Predefined Reports- Basic- Search Terms Report (Finds negative Keywords)
Reports-Predefined Reports-Geographic (Where impressions and clicks are viewed or originate)
Important Concepts:
Always create multiple ads
Understand Quality Score
The website partially dictates cost
Keywords should be in ad and landing page
Never let Google make a decision
Remarketing
Display Network vs. Search Network
Adwords has 3 interfaces: Adwords Console, Adwords Editor, and Adwords smartphone application
John Greer
Phone or text to: (405)471-4508