Adwords Tips
1. In most cases, Location Targeting, in the Settings tab under Location Options (Advanced) should be set to "People in my targeted location".
2. Take advantage of the free Adwords "Ad Extensions". There are many of them available, including Sitelinks, Callouts, Structured Snippets, Call Only, and Price Extension. They make your ad much bigger and offer more ways to entice your customer to click on your ad. Google decides which if any to show, and they only show them if your Ad Rank is high.
3. Every time Google tells you that a particular choice is "recommended", view that choice as a red flag. It may be OK to choose, but it probably isn't. Read about it or give me a call for an explanation.
4. Google will provide suggestions in the "Notifications" area from the little bell in the upper right hand corner of the page. Many of these suggestions are trash. Maybe one out of three is worthwhile.
5. Use the "Ad Preview and Diagnosis" Tool from the "Tools" dropdown box to test your keywords ads in various locations and devices. It allows you to "spoof" adwords into thinking you are in a different location and/or a different device.
6. One of the first decisions you must make when setting up a campaign is whether to choose the "Search Network Only" or the "Search Network with Display Select". Always Check the "Search Network Only" box. If you want to use the "Display Network", (as a newbie you don't), you would make it a separate campaign. And deselect the Google Search Partners box.
7. Be certain to understand the five keyword match types- Broad Match, Modified Broad Match, Phrase Match, Exact Match, and Negative Match. Beginners should avoid broad match, and concentrate on Modified Broad Match, Phrase Match, Exact Match, and Negative Match keywords.
8. Avoid "Adwords Express". Use a regular Adwords account.
9. Write lots of ads- At least 3-5 for each ad group. Choose an existing ad that is performing well, and click in the box containing the ad under the "Ads" box in the "Ad Groups" tab. In the upper right hand corner of the box containing the ad is a small "down arrow". Your original ad is shown, and you can now edit it without overwriting the ad. Make appropriate changes, then click "save". Over time, pause ads that are not performing well (most likely with a low CTR.
John Greer
Phone or text to: (405)471-4508
jgreermarketing@gmail.com
2. Take advantage of the free Adwords "Ad Extensions". There are many of them available, including Sitelinks, Callouts, Structured Snippets, Call Only, and Price Extension. They make your ad much bigger and offer more ways to entice your customer to click on your ad. Google decides which if any to show, and they only show them if your Ad Rank is high.
3. Every time Google tells you that a particular choice is "recommended", view that choice as a red flag. It may be OK to choose, but it probably isn't. Read about it or give me a call for an explanation.
4. Google will provide suggestions in the "Notifications" area from the little bell in the upper right hand corner of the page. Many of these suggestions are trash. Maybe one out of three is worthwhile.
5. Use the "Ad Preview and Diagnosis" Tool from the "Tools" dropdown box to test your keywords ads in various locations and devices. It allows you to "spoof" adwords into thinking you are in a different location and/or a different device.
6. One of the first decisions you must make when setting up a campaign is whether to choose the "Search Network Only" or the "Search Network with Display Select". Always Check the "Search Network Only" box. If you want to use the "Display Network", (as a newbie you don't), you would make it a separate campaign. And deselect the Google Search Partners box.
7. Be certain to understand the five keyword match types- Broad Match, Modified Broad Match, Phrase Match, Exact Match, and Negative Match. Beginners should avoid broad match, and concentrate on Modified Broad Match, Phrase Match, Exact Match, and Negative Match keywords.
8. Avoid "Adwords Express". Use a regular Adwords account.
9. Write lots of ads- At least 3-5 for each ad group. Choose an existing ad that is performing well, and click in the box containing the ad under the "Ads" box in the "Ad Groups" tab. In the upper right hand corner of the box containing the ad is a small "down arrow". Your original ad is shown, and you can now edit it without overwriting the ad. Make appropriate changes, then click "save". Over time, pause ads that are not performing well (most likely with a low CTR.
John Greer
Phone or text to: (405)471-4508
jgreermarketing@gmail.com